Every time you use the hashtag #7billionliters on Facebook, Twitter or Instagram from April 15 through Earth Day on April 22, P&G will donate an additional liter of clean drinking water through the CSDW Program.


Disclosure: I was compensated to create this video. The views and content within this post are all mine.

[Tweet “Awesome video showing dirt turn to children’s safe drinking water! @PG_CSDW #7BillionLiters”]

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Dresden makes a video about 7 billion liters W and I were asked to take a look at a water purification system. This is a system that has been helping families around the world since 2004. W and I are lucky to live in a place where such a system is not needed, but not every family is so lucky.

In 2004 P&G created the non-profit Children’s Safe Drinking Water Program (CDSDW) to raise awareness about the global water crisis. The World Water Report says, “There is a water crisis today. But the crisis is not about having too little water to satisfy our needs. It is a crisis of managing water so badly that billions of people – and the environment – suffer badly.”

While some people suffer from water scarcity, many people do have access to water; it’s just that the water they have access to is disgusting. And by disgusting I mean filled with dirt, waste, disease – stuff that can literally make you sick or kill you. P&G’s solution was to come up with a way to purify the water to make the dirty water drinkable and safe. They came up with technology that is now used in relief organizations around the globe. It removes more than 99.99999% of common waterborne bacteria (including those that cause cholera), 99.99% of common waterborne viruses (including those that cause hepatitis A) and 99.9% of protozoa.

This week P&G delivered it’s 7 billionth liter of clean drinking water to a family in Brazil. As part of the Clinton Global Initiative (CGI) commitment to save one life every hour by the year 2020, P&G is working with “a global network of more than 140 advocacy and implementation partners to help save an estimated 39,000 lives by providing clean drinking water during emergencies and in sustained community programs.”

Pretty awesome, right? I thought so. That’s why I was really excited when I was asked if I wanted to see exactly how this technology worked and then create a video to share. So many times we are introduced to an issue in the world and then we have no idea how to jump in and help. I had NO IDEA this kind of technology existed and I am excited that it is portable and it goes directly to the people in need.

(psst: you can just click the Tweet button right here!)
[Tweet “Awesome video showing dirt turn to children’s safe drinking water! @PG_CSDW #7BillionLiters”]

Disclosure: I was compensated to create this video. The views and content within this post are all mine.

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