One of the reasons that I haven’t been blogging as much as I would like is because I nearly doubled my hours working on campaigns for this great start-up called AboutOne. This isn’t the place for me to tell you about who and what the company is or does – you can always e-mail me if you want more info about that. But I did want to share with you one of the side projects that I have been working on over there because I love that this became such a large part of my job.
Charity. Giving back. Making others aware.
That isn’t what I usually use twitter for. Honestly I use twitter as a place to quickly connect with my friends (met and unmet) and to share snippets about my day. I think of twitter as one big aside conversation. Yes. Like Shakespeare. Yes. Just like when Romeo turns to us and asks, “Shall I hear more, or shall I speak at this?” Romeo doesn’t wait for the guy in 14G to yell, “DO IT!” He just makes the remark and then carries on.
The magic happens in twitter, at least for me, when I make an aside and someone does respond, “DO IT!”. When I casually tweet about getting another cup of coffee, or joining a gym, or going to a salon… it’s great when a chorus chimes in with a response. It isn’t necessary, but I like it. Twitter is the edge of the Grand Canyon where we go to shout. It’s hilarious when what is shouted is a boom of, “I need more coffee NOW!” and beautiful when “I’m off to go meet my son!” is shouted into the world.
The world of twitter parties has always seemed overwhelming and fast paced for me. I’m not usually online when they happen and I usually don’t know what the objective is. And why are they in all caps?? So when I found out that part of my job was to put together a twitter party I was apprehensive.
I soon realized that “on-line” is a large place and that bringing a charity event to prime time on twitter could be pretty effective. Think about all of the huge world moments that happen within a hashtag – imagine if that kind of focus could be directed at organizations that truly need the spotlight.
And so THAT is the reason that I am bringing up the party here on my blog – because in the process of planning this event I have gotten to know these charities. Three charities. You might be familiar with them but chances are you aren’t – so I want to take a moment and tell you about them.
Operation Shower: This is a very cool organization that provides baby showers to women with spouses and families that are deployed. Many are alone or with very little support. The very idea of having a baby shower is not at the top of their minds. Operation Shower puts together beautifully crafted special parties that function as social events that connect women.
HERA Women’s Cancer Foundation: HERA is all about raising funds and putting it in the hands of scientists and researchers so that we can stop the loss of women from ovarian cancer. At the core of their foundation they believe in education and many of their efforts involve cancer awareness and community outreach.
OPPORTUNITIES – This is a group that needs so much focus this time of year. OPPORTUNITIES is a resource and empowerment organization that strives to lift up those that many walk past: the homeless. This group focuses on homeless youth and teens in the Philadelphia area. They aspire to educate, equip, empower, and encourage.
The reason for working on this party was to feature these groups and encourage people to donate to them. The nice part was that so many companies wanted to join in to encourage involvement. This is the part of the “party” that makes it attractive for the average person just hanging out on-line. They see an opportunity to win something cool and they jump in – my hope is that by doing so they are also moved to find out what the event is about.
I’d be thrilled to have you guys come to the party and see what I have been up to these last couple of weeks. I will root for you to win the awesome prizes too! It would mean the world to me if you could show some support for these groups. You can read more and RSVP here.