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Packaging Demographic Question
One of the purchases I needed to make to assist with the caring of GM while she works through the end of this stomach virus was a package of pads for her bed. These are the sort of things that are used in hospital beds and are very efficient at times of personal cleaning.
The pads are located where you might imagine them, in the adult disposable undergarment section. But there is a distinct difference in the packaging of these pads vs the disposable underpants. Your typical image on a pack of depends or similar brand will feature a smiling and confident elder person - usually an older woman riding a bike or doing some sort of exercise. And that so makes sense. It sends the message, “You can do everything you want to do with confidence!”
But the packages of under-pads feature a sad looking teenage boy sitting on the floor with a duffel bag by his side. Just what is he going to use an under-pad for?? Are they seriously marketing these things for teenagers? I mean I get the obvious use for bed-wetting, but is that the demographic they are aiming for with this image? And why does this guy look so sad? Why does it make me feel worried?
Just wondering…
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22 Responses to “Packaging Demographic Question”
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I think that’s quite bizarre. Why do you need the underpad for a sad looking teenager? And who is the poor kid anyway? What does HE think about his exciting life as a male model? “Hey, I’m doing some modeling to make some extra cash for school!!” “Oh yeah? Very cool! What are you in? GQ? Modeling Calvin Klein underwear?” “Ummm, no, well, I’m on the packages of Publix large underpads…”.
I’m so sorry GM is sick. I hope you ALL improve very soon.
Love the new format, by the way, although the colors change randomly for me. The background has switched several times from white to burgundy and back again.
He looks like he is waiting for a train. I don’t know why it is a train and not any other form of transportation, but it is definitely a train. Perhaps he is going off to college and he will need these after partying?
um, how much, um, you know, “stuff” is produced in um, “nocturnal emissions?”
Could that be it?
That’s just weird.
lol when i saw this it reminded me of my 9 yr son who still wets the bed at times.. so maybe this teenagers would still wet the bed and hes sad cause hes going off to college and doesnt want his roomie to know ?
you know makes you want to write to this company and saw WTF..shakes head
I don’t think I have ever seen anything like that before. How strange.
Tres bizarre. Perhaps the manufacturer is bravely attempting to break down the barriers of misunderstanding about enuresis. It’s not just little kids and old people who wet the bed, it happens to teens, too! I suppose he looks sad because, you know, he’s 16 and he still has that dream where he’s standing in front of the toilet and next thing you know, the bed is soaking wet. He has a duffle bag because he’s going off to boarding school and he’s dreading that some Flashman-like bully will discover his horrible secret.
I don’t know how often you purchase this stuff but we’ve found a mail order place that is pretty cheap (and no sad looking guys on our packages) the large under pads come in a big box with no photos whatsoever! Let me know and I’ll find you the info if you want it.
Weird. I seriously don’t get it. Although Shelli’s explanation is my favorite…
VERY strange indeed! No idea here, but I send get well wishes xxxx
btw i love your new comment avatar icon plugin thingy. LOVE it!!!!
oh, and your masthead. INDEED! *grins* xx
I think he looks sad bacause he’s only a teenager and already he looks like some dull, grey suit rather than a hip young thing. Or perhaps he’s happy like that, but sad because he really wants a nice leather briefcase and not a duffel bag?
Hey, how come I get the same amoeba as HER? I want my own! Waaaah!
And kick ass masthead indeed it is.
That dude looks creepy!
I hope GM is feeling better soon
Ok, here’s my thought: He got kicked out of his old place, because he WASN’T using the Publix underpads. So while he’s wistfully thinking about what he shall do, you, the savvy shopper that you are, pick up the Publix underpads and avoid such an embarassing situation.
Either that, or the guy lost his job, because he’s no longer changing sheets somewhere else. Or, his duffel bag is full of Publix underpads, and he’s going on a boat trip with the Tampex girl, knowing that she’s going to plug the leaky boat with her tampon.
And forgive me. I’ve spent too much time at the hospital today!
He’s heading off for college & needs the pads for those nights of binge drinking when he just knows he’s going to pass out and piss himself. Haha!
He’s only sad because he doesn’t know if he’ll fit in. I mean face it, he looks a little dorky.
I hope GM feels better soon!!
It’s one of those packages that just don’t sit right with me. Do you ever do that? Feel so thrown off by something on the packaging that you take the product out of the package and put it in a different bag?
I’m inclined to agree with Mel. I want to make a witty comment about how this young man suffers from incontinence, but he doesn’t want his college roommates to find out. I want to say that he needs these pads because he’s thinking of becoming a male prostitute or holding an orgie at his parents’ house, but instead, I’m just disturbed. Why did Publix do this to us? And are we certain they didn’t just put the wrong photo on the package? Wasn’t this picture supposed to be on the back of a printer cartridge?
This is Sam. He’s 19 years of strapping man and, since obtaining his G.E.D at 16, has been working as a project head for a major construction company while attending night school at the local community college. Sam is a busy boy. Living with his wife of a year and brand new puppy can get quite stressful, so sometimes Sam doesn’t have the energy to use the john. Publix large under-pads really come in handy in those restful times when Sam can finally lay down, relax and let loose.
** He’s sitting at the bus stop, waiting for the night bus to take him from work to school, and wistfully thinking of the days when he didn’t have the free time to lay around and use his bed as the toilet. Ahhh those were the days of utter stress and anxiety.
i think he’s contemplating his lack of bladder control.